Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?

Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”

While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.

Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps.

Just because a customer buys from you once or twice doesn’t mean they will immediately think of or remember your business again. Here are a few creative ways to stay in front of your audience:

• Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.


• Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.


• Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.


• Create a customer loyalty program to reward visitors for repeat purchases.


• Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.


• Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.


• Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”


• Invite your audience to open house celebrations, hands-on trainings, or exclusive customer appreciation events.


• Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today!

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