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FULLLINE PRINTING PRESENTS
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PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
Message
A Message from Jeff Juhasz
The Way I See It
 

Here’s a story I read about a father who was giving his son a special graduation gift.

The father said, “As a graduation gift, I’m going to give you my old car. But first, I’d like you to take it to a couple of used car lots and see how much they would offer you to sell it.”

After visiting a few car lots, the son said, “They only offered me $400 to $500 because it’s old and needs a lot of repairs.”

Then the father told him to take it to a local car show and see if anyone had a better offer. The son returned very excitedly and said someone offered him $5,000 and said they had been looking for that hard-to-find model.

The father smiled and said, “Just like cars, I wanted you to know that the right person will see value in you, and you should never stop looking until you find it.”

Here’s the way I see it: Your value does not decrease based on someone’s inability to see your worth.

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Idea of the Week
6 Rock-Solid Strategies to Improve Your Next Direct Mail Campaign
YOUR SHORTCUT TO DIRECT MAIL SUCCESS

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There are loads of good reasons to add direct mail as an arrow in your marketing quiver. But in this digital era, many marketing professionals have no idea how to conduct a successful direct mail marketing campaign.

Want to get back in the game and increase your success? The more you embrace a “direct-mail” mindset, the better your response rates will be.

6 Fundamental Principles to Include in Every Message You Send

1. Write in a direct-mail style. 

Direct-response copy is usually significantly longer than branding copy. Instead of emphasizing pretty design and clever copy, it depends on salient sales arguments backed by extensive proof and facts.

2. Seek responses first.

The primary objective is not to build your brand or entertain, but to get more inquiries, leads, and sales. Look to add a compelling hook or a clear next step in everything you print. Place at least two calls to action somewhere in the design.

3. Put the offer front and center.

The pitch you make should never be an afterthought, but something carefully worded and prominently featured on the page.

4. Include freebies, special discount offers, or guarantees.

Without these components, direct-mail response rates are usually lower.

5. Have a back end. 

The real money in direct response is made through the sales of additional products to customers who made an initial purchase. Without a back end in place, you are leaving money on the table.

6. Test everything. 

Brand advertisers who roll out massive campaigns without meaningful, real-world testing risk failing big and losing a lot of money. Beyond polling focus groups or launching an A/B poll, you can also “test small” with live promotions where people vote with their credit cards (instead of with their opinions!). This is a more accurate indicator of whether your offer will work.

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The Numbers Don’t Lie

On average, U.S. advertisers that spend $167 per customer on direct mail annually sell $2,095 worth of goods per buyer. And the margins increase when you target people who have already demonstrated they will buy a product online or from a previous coupon you’ve printed.

Ready to get started with your next direct mail campaign? We’ve got answers to all your questions. Reach out to us today!

 

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Uncommon Product
Thinking INSIDE the Envelope
MARKET OUTSIDE THE NORM

If you’re looking for a unique and cost-effective way to boost your marketing efforts, consider printing on the inside of an envelope! Printing copy and design on the inside can offer a fun, unexpected surprise for the recipient, who will be more likely to investigate the content on the inside of the envelope. Not only does it grab attention, but it can also increase your marketing real estate without adding additional inserts in your existing mailing. It is a great way to maximize your resources.

The inside of your envelope is also an ideal place to increase your branding efforts. It can encourage your audience to visit your website, follow you on social, or enter to win a prize.

Let us know if you’d like other creative ideas to help your direct mail campaigns stand out and be remembered!

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