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Image Resolution

Ever wonder why the image you pulled from your website doesn’t look good in print? It all comes down to correct image resolution.

To ensure your printed images look clear and crisp, your image resolution should be at least 300 dots per inch (DPI) at the final output size.

Take a look at these examples:

Low Resolution vs. High Resolution

The image on the left is an example of a low-resolution photo or 72 DPI. This is how an image from your website would look printed. The image on the right is a high-solution photo or 300 DPI. This is the image resolution you want for printing.

Caution: You cannot simply convert a low-resolution photo to a higher resolution by increasing the DPI in your imaging program. The printed result will be a blurry image.

Resolution is also known as PPI or pixels per inch. It is a measurement of the number of squares (or pixels) of color information available in an inch of space. The more squares, the better the image quality. Below is an illustration of how the same image might appear at different pixel resolutions.

Simply adjusting resolution won't help